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"The Clown Shoe That's Changing Minimalist Running". ^ a b Megroz, Gordy (December 3, 2013).^ "Sole Man: The Story Behind Hoka Shoes"."How HOKA ONE ONE is Finding Its Stride". Hoka is also the former sponsor of the New Jersey New York Track Club.
#Hoka one one professional
Hoka also has long-term sponsorship deals with the professional training groups Northern Arizona Elite, based in Flagstaff, Arizona and the California-based Aggies Running Club. The company sponsors a variety of professional runners its first athletes were primarily trail-ultra runners, but their roster has expanded to include several track & field, triathlon, and road-running athletes. HOKA shoes are designed with a problem-solving aspiration to meet the running, walking, fitness and outdoor needs of all kinds of movers. Hoka was purchased on Apby Deckers Brands, the parent company for UGG, Teva and other footwear brands. The brand's original, highest-cushion models are now accompanied in the Hoka lineup by lighter-weight shoes that retain much of the brand's signature cushion, and even lightweight training and racing shoes and track spikes. The shoes were initially embraced by ultramarathon runners due to their enhanced cushion and inherent stability however, they quickly gained popularity among other runners for offering maximum cushion and minimal weight. The shoes are named after the Māori language phrase loosely meaning "fly over the earth". The company was founded by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees, in 2009, when they sought to design a shoe that allowed them to run downhill faster, and created a model with an oversized outsole that had more cushion than other running shoes at the time. The Brand President is Wendy Yang, who serves as President of the Deckers Performance Lifestyle Group, which includes the brands Teva and Sanuk. The company operates as subsidiary of Deckers Brands. The company was founded in 2009 in Annecy, France it has been based in Richmond, California and its corporate headquarters are currently in Goleta, California. Hoka produces both low-profile and max-cushion shoes for road, trail, and all-terrain throughout its product line, Hoka shoes retain features like a low weight-to-cushion ratio and midsole and outsole geometry designed to promote inherent stability and an efficient stride. The brand first gained attention in the running industry by producing shoes with oversized outsoles, dubbed "maximalist" shoes due to extra cushion this was in contrast to the minimalist shoes trend that was gaining popularity at the time of the company's founding in 2009. Hoka One One (stylized as HOKA) is an athletic shoe company originating in France that designs and markets running shoes. Beneath the footbed, the HOKA J-Frame employs a higher density foam to give medial support without the use of plastic or posts.Wendy Yang, Chris Cohen, Gretchen Weimer, Lee Cox As mentioned above the Active Foot Frame cradles your feet in place and drops you deeper into the midsole. Hoka uses two unobtrusive features in their stability shoes: an Active Foot Frame and J-Frame. The active foot frame works like a bucket seat in a racecar, it cradles the heel and places the foot securely into the midsole. It helps to make the heel-to-toe transitions quicker and smoother. It is designed to drive runners forward by complementing the natural gait cycle and reducing the height differential between heel and toe.
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The meta-rocker is the rounded shape of the midsole of HOKA running shoes. Ultralight and endlessly cushioned, HOKA midsoles offer shock absorption, comfort and support in varying degrees of thickness. Here is a breakdown of some of that technology. HOKA ONE ONE's advanced technology makes you fly through your runs.